Tom Sesler

I build what I wish existed, then ship it.

Every project here started with a real problem I experienced firsthand — as a DoorDash driver, a beer merchandiser, or someone who couldn't find the right tool. I designed and built each one from scratch.

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WORK

Project

MERCHANDISING SYSTEM

Bloomberg Terminal-inspired mobile app for beer merchandisers. Real-time POS data, auto-orders, shrinkage detection.

Project

FIRSTDAY.LIFE

AI-powered goal tracker with iterative weekly sprints. Designed, built, and shipped as a live product.

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Case Study

DOORDASH DASHER APP UX CRITIQUE

Heuristic evaluation of the Dasher app drawn from 1,000+ deliveries on the platform, with five redesign proposals.

Personal Tool

AUTO-PRESENTER

Desktop app that watches my slides and my script at the same time. Voice tracking advances the slide as I speak. Built because I hated switching between Keynote and a teleprompter while recording pitch videos.

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Up next

YOUR
PROBLEM.

Let's talk

LIVE SITES

Real businesses I designed and built — open and click through any of them.

Andy's Pub — bar & grill
Live client site

ANDY'S PUB

Bar & grill — Erie, PA

Live site for a neighborhood pub — menus, hours, events. Designed, built, and hosted on a recurring engagement.

Visit live
Bullfrog Bar — live music, full bar
Live client site

BULLFROG

Bar — Erie, PA

Live site for a long-running Erie bar. Photography-forward, simple menu and contact, fast and editable.

Visit live
Sea Cave — saltwater aquarium store
Live demo

SEA CAVE

Saltwater aquarium store — Erie, PA

Live underwater r3f scene. Captive-bred coral and saltwater livestock, browsable inventory, in-store pickup.

Visit live

KIND WORDS

“Tom under-promises and over-delivers.”

KS

Kurt Simione

TechxRev, Client

“He listens, then executes.”

GP

Gary P.

Restaurant Owner, Stray Web Design Client

“Exactly the kind of driven, analytical thinker any team would be lucky to have.”

SB

Scott Berube

Principal Lecturer of Accounting, UNH

“Strategic thinking with collaboration — he made others better.”

NA

Nikhil Awasty

Assistant Professor, UNH

“Confident in Tom’s bright future — highly recommend.”

RM

Russell Miles

Operations / Supply Chain, UNH

Got something interesting?

GET IN TOUCH

I'm always up for a good problem to solve. Send me what you're working on.

tom@straydesign.co